PR Manager

Azienda: Castelfalfi
Regione: Toscana - Italia
Località: Castelfalfi
Data pubblicazione: 11 Aprile 2024
Castelfalfi Toscana - Italia

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Castelfalfi is a jewel set in the heart of Tuscany, a land that is historically rich in art, beauty, and culinary traditions.  Its village, the Borgo and the whole Estate, are framed by the natural wonder of its green hills, surrounded by kilometres of vineyards and olive groves, warm sun and a light breeze.

Castelfalfi is the perfect luxury hospitality destination for those who want to get away from the bustle of life and want to indulge a more relaxed and peaceful lifestyle in connection with nature and the many outdoor activities available on its premises.

We couldn’t provide such outstanding experience without our passionate team members, who are at the heart of the Castelfalfi emotional connection that shows up in our hospitality vision and in our delightful caring touches.

If you would like to be part of such unique environment, we are looking for an outstanding and super skilled PR Manager.


Main duties and responsibilities

·        Manage relations with our PR Agencies and any media request under the supervision of the departmental manager

·        Create and review texts and/or press releases in Italian and English as needed

·        Develop and ensure all press material (eg press releases, advertising) is aligned with the agreed narrative and brand values

·        Organise and manage press trips, media visits and influencers visits dealing with the hotel departments and other business units

·        Manage and update the in-house international media database

·        Collect and share relevant articles and news within the company

·        Support relevant company representatives in their preparation for media interviews, for the hospitality and estate core messages

·        Collect press coverage (clippings)

·        Monitor online and offline coverage

·        Update the website/other sites press areas referred to Castelfalfi

·        Monitor online content on OTAs, TOs, DMC, etc



  • Diploma or Degree in Hospitality Management or a related field
  • Minimum 3 years experience in a similar role in a high luxury environment
  • Excellent project and time management skills
  • Empathy, listening skills and adaptability
  • Precision and attention to detail
  • Experience managing external agencies
  • Experience in dealing with national and international media and influencers
  • Skilled in innovative copywriting and editing
  • Ability to work both in team and independently, adhering to strict deadlines
  • Outstanding communication skills in Italian and English
  • Event management experience is an advantage
  • Knowledge of social media tools
  • Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of Microsoft Word, Excel, and PowerPoint.



·        Full Time CCNL Tourism Contract with certainly interesting salary

·        Meals provided when on duty and when off

·        Continuous training in order to improve personal and professional skills

·        Participation in events reserved for Castelfalfi personnel

·        Discounts on catering, wellness and sports activities present in the resort and on the estate

·        Accommodation with free wi-fi can be provided on request if coming from outside the area


This research is addressed to candidates of both genders with reference to Italian Law 903/77 and Law 125/91.

This position is based in (FI), Tuscany. Availability of staff accommodation upon request. Candidates should have a flexible schedule with the ability to work all shifts, weekends and holidays. You must possess the legal right to work in Italy.


All applications, should be sent with the data processing authorization, as requested by art. 13 of Legislative Decree no. 196/2003 and art. 13 GDPR 679/16, to job

Tutti i CV devono essere inviati comprensivi di autorizzazione al trattamento dei dati personali in conformità al Regolamento UE n. 2016/679 - GDPR e saranno utilizzati esclusivamente per la selezione in corso.
L'offerta di lavoro si intende riferita ad entrambi i sessi secondo il disposto delle leggi 903/77 e 125/91.

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